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You need to enable “Enable UTM parameters” option in the component configuration to use this feature.
In Joomla! back-end, navigate to Extensions -> CM Short URL -> click “UTM sources” on the left submenu.
Click “New” button on the toolbar to create a new utm_source.
The title is for internal use, it is not added to original or shortened URLs. utm_source field’s value is appended to original URL before shortening.